Positive Marketing takes your privacy seriously and is committed to maintaining the trust and confidence of visitors to this website. Here you will find information on how we treat your personal data and what happens if you submit a contact form or opt-in to receive our newsletter.

Cookie Policy

This policy talks about the cookies we use to collect information about how you browse our site and to give you a better user experience.

Cookies are small text files that store information on your hard drive or browser which means that we can recognise that you have visited our website. They make it easier for you to maintain your preferences on our website and help us do awesome things like operate our site, services and perform analytics. A cookie often includes a randomly generated number which is stored on your device. Many cookies are automatically deleted after you finish using the website.

Our website does not store any information that would, on its own, allow us to identify individual users without their permission. The cookies we use on this website are either persistent cookies (cookies that remain on your computer for an extended period of time) or session ID cookies (cookies that expire when you close your browser). The cookies we use are not shared with third-parties.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third-party cookies. For example, in Internet Explorer you can refuse all cookies by clicking Tools ⇒ Internet Options ⇒ Privacy ⇒ Block all cookies, then use the sliding selector. Blocking all cookies will have a negative impact upon the usability of many websites, including this one.

Types of cookies that may be used during your visit to our website are listed below. The types of cookies we use may change, so check back regularly to make sure you stay up-to-date. If you think we’ve missed a cookie off our list, please email ken@pozmark.com to let us know – thank you.

Cookies set by the gtag.js and analytics.js libraries:

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id> 90 days Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out. Learn more.

Cookies set by the ga.js javascript library:

Cookie Name Default Expiration Time Description
__utma 2 years from set/update Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmt 10 minutes Used to throttle request rate.
__utmb 30 mins from set/update Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc End of browser session Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmz 6 months from set/update Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.
__utmv 2 years from set/update Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Visitors to pozmark.com

When someone visits our website we use a third-party service Google Analytics to collect standard internet log information and details of visitor behaviour patterns. We collect information about the device you use to connect to the internet, your visits to and use of our website, including your IP (Internet Protocol) address, geographical location, browser type, referral source, length of visit, entry and exit points and pages you viewed. We do this to understand useful stuff like the number of visitors we get to various parts of our site. This information is processed in a way which does not identify anyone. We don’t make, or allow Google to make, any attempt to find out the identities of our website visitors.

Google Web Fonts

For uniform representation of fonts, this website uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/

Website security

Our website has HTTPS encryption via a SSL (Secure Sockets Layer) certification to ensure any data passed between your browser and the web server where our website is hosted is encrypted.

Links to other websites

This privacy notice does not cover links within this site that link out to other websites. Other sites are not governed by this privacy notice. If you have questions about how other sites use your information, please check that site’s privacy policy.

What is personal data?

Personal data relates to a living individual who can be identified from that data. Identification can be by the information alone or in conjunction with any other information in our possession or likely to come into such possession. Since May 25, 2018 the collection and processing of personal data is governed by the GDPR (General Data Protection Regulation) 2016/679.


By consenting to this Privacy Notice you are giving Positive Marketing permission to process your personal cookie data specifically for the purposes we have identified. Your opt-in consent is required for Positive Marketing to process both types of personal data, this must be explicitly given. If we ever ask you for Special Category personal data, we will tell you why and explain how the information will be used.

Who is Positive Marketing?

We are a B2B (Business-to-Business) marketing agency specialising in the promotion of management development programmes. Our clients include business schools, universities and other executive training organisations in the UK and worldwide.

Who we collect data about

Existing customers (clients) and potential customers (prospects).

Information we collect about data subjects

We collect minimal information about the data subjects of interest to us. This includes, but is not limited to: name, job title, company name, corporate or personal e-mail address and phone number. We only collect business address information if it’s relevant at the time, or later on when it becomes relevant.

Our legal basis for collecting and processing your data

GDPR lawful grounds: Legitimate Interest, Consent, Contractual
We offer a specialist marketing consultancy resource to business schools, universities and other executive training organisations, justified by skills, knowledge and experience we have developed over 25 years working in the industry sector. Our business acquisition and retention strategy drives a highly targeted lead generation programme towards senior marketing decision-makers within the management development sector, usually marketing employees. We seek to inspire and encourage prospects and clients to work with us because we offer them perceived advantages in helping them achieve their business objectives.

Data retention

When a contact form is submitted an email is received to private@pozmark.com. The submission is not saved on the website server database. The information received is acted upon promptly and recorded in our central database before the email is deleted from our system. We only maintain electronic records, these are protected by usernames and passwords, firewalls and other security settings, both locally and on the cloud. When these files are accessed outside our offices, it is the responsibility of the employee to ensure the device and network they are using is secure, they must not leave their device unattended while logged-in to the server. We review the subject data we store on a 90 day rolling basis to decide whether to destroy or amend it, once the purpose for which it was created is no longer relevant. We do not hold data records without renewal of the data subjects consent for a period longer than 5 years.

Mailing list

We will use Campaign Monitor for newsletter broadcasts. Campaign Monitor are GDPR compliant. When you subscribe to our newsletter we collect your email address so we can correspond with you. Your personal data will be stored in the Campaign Monitor mailing list application we use to send our newsletters. Your data stored on the Campaign Monitor platform will be kept for the duration we are utilising newsletters. You can request to be removed from this list at any time by clicking ‘unsubscribe’ link at the bottom of our newsletters or mail-outs, or by emailing unsubscribe@pozmark.com

Change of ownership

Client personal data, including user and visitor information may be electronically transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third-parties as one of our business assets for the sole purpose of continuing the operation of the Service, and only if the recipient of the personal data commits to a privacy notice that has terms substantially consistent with this privacy notice.

Your rights

The GDPR provides you with the following rights:

  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure (removal) of your personal information at any time. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing.
  • Object to processing of your personal information where we are relying on a legitimate interest (or those of a third-party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party in certain formats, if practical.
  • Request to be informed about the personal data Positive Marketing processes on you.
  • Request to access the personal data Positive Marketing processes on you.
  • Request that we provide information you have given us to a third-party provider of our services (where lawful basis for processing is consent and where processing is automated).
  • Not be subjected to automated decision-making and profiling.

Contact us about your personal data

If you have any questions or concerns about your personal data, please email us: private@pozmark.com or write to:

Data Enquiries
Positive Marketing Limited
86-90 Paul Street
EC24 4NE

You can also call our Data Privacy Manager, Ken Powell on 0203 095 7301

The data controller is Positive Marketing Limited Registered in England No. 02681872.

Alternatively, you can contact a supervisory body if you wish. In the United Kingdom this is the Information Commissioner’s Office at the ICO here: https://ico.org.uk/concerns/

Date of last review

Our Privacy Notice & Cookie Policy was last reviewed on Monday, July 23, 2018.